Marco Bassani

Building on two decade’s experience in strategic marketing, author, researcher and trainer, Bassani now teaches intuitive thinking applied to creativity, decision making and self-knowledge for corporations.
After developing the Perceptioning^®technique he become involved in intuitive thinking applied to innovation at the end of the 90s. Perceptioning^® utilizes feelings to create strong brand perceptions and is applied by corporations, taught at universities and is subject of numerous undergraduate dissertations.

He has taught graduate and undergraduate courses at POLIMI (Milan Polytechnic), University of Genoa, University of Verona, Ca’ Foscari University of Venice and University of Paris. He has been key speaker at Faculté d’Économie of Université Paris Ouest Nanterre La Defense, in conjunction with the annual “Brand Design” conference, organized as a result of the publication of his book.

As a branding expert he has worked on the definition of global brand identity for multinational electronics corporations such as Motorola and Alcatel.